Phase 1 & 2 Screening Assignment Example | Topics and Well Written Essays - 250 words

Phase 1 & 2 Screening - Assignment Example Certain rationale substantiates this incidence within a country, especially regarding product acceptance. In this occasion, product acceptance in a country cannot be realized without far-reaching investment and fresh product development (Cateora & Graham, 2007). Additionally, the firm possesses inadequate resources, which are required in order to compose the investment. Consequently, the legal arrangement makes it be unfeasible for the firm to operate within a certain nation. In view of the firm’s objectives and resources, the investment cannot be successful due to the anticipated competition from other firms. Therefore, any predicament that directs to minimum market capability, proceeds emanating from a venture and objectionable competitive levels, threaten to cause a slump to that particular nation. Hence, the principal reasons for dropping a nation in the first phase hover around environmental shortcomings or drawbacks (Cateora & Graham, 2007). In Phase 2, dropping a nation centers on explicit reasons, concerning cultural environmental adjustments that are essential for the approval of the marketing blend that a certain firm offers. Additionally, it concerns whether the adaptation costs will permit admission into cost-effective markets. In this stage, the marketing mix serves as the focus for analysis of profitability and performance of the firm (Cateora & Graham, 2007). Nevertheless, establishment of action to undertake regarding dropping a nation is reliant on the expected productivity of the market, once the essential adjustments are

Case Study Example | Topics and Well Written Essays - 750 words - 32

Case Study Example This decision is seen to be inconsiderate of the customer sentiments in the location and the news of a rate increase and setting up of the nuclear plant may lead to negative reactions among the customers. The main external issues in this case include the sentiments of the customers regarding the operations of the company and the subsequent increase in the rates of power supply. The power supply rates of Phoenix Power are already high and the customers are skeptical about a nuclear plant in their vicinity. As such, the skepticism and non-reception of the customers are likely to act as the main external issue. The internal issues related to the advertising process would include the business decision regarding the choice of an advertising agency and personnel required for the short term advertising campaign. The alternatives would include making the customers more aware of why it is important to increase the rates of power supply. The positive aspects for building the nuclear plant can be focused on in the advertising. The nuclear plant once completed would be useful for supplying sufficient power to the whole city and Phoenix Power would not have to source power from the plants in California. This would subsequently reduce the costs for electricity after the setting up of the nuclear plant. This aspect should be focused on in the advertising campaign so that the customers become aware of the benefits of the project and also become supportive of the project. The message for the advertising campaign should be based on highlighting the long term positive benefits that can be realized from the project of Phoenix Power to establish the nuclear power plant in Arizona (Jameson and Campbell 170). Since, the consumers already have a negative attitude towards the increase in the rates; therefore, this issue should be handled in a sensitive manner in the advertising campaign. Phoenix Power